PORTALS PROCESS
CONCEPT SKETCHES
For this project I began by coming up with several different concepts for businesses. I explored going with a shoe store, record store, art gallery, clothing store, and a pop culture fan store.
MORE SKETCHES
After receiving feedback from my classmates, I proceeded with three business ideas that were the most conceptually robust and that I could more clearly envision being developed into a comprehensive visual system.
DIGITAL LOGO ROUGHS
I then proceeded to explore logo options digitally for these three businesses.
MORE LOGO EXPLORATION
After receiving further feedback from my teacher and classmates, I chose to proceed with my art museum concept, Portals. This choice was based on its stronger conceptual foundation and its potential for a cohesive system with ample diversity. Additionally, this direction allowed me the opportunity to explore a more elevated and elegant design style that would enhance my portfolio.
INSPIRATION
These are some images that inspired me when working on the branding for Portals. I was drawn to how some of these images alluded to other worlds or foreign places. I was also inspired by the unique way some of these designs integrated images into the composition.
ROUGHS
These are some images that inspired me when working on the branding for Portals. I was drawn to how some of these images alluded to other worlds or foreign places. I was also inspired by the unique way some of these designs integrated images into the composition.
REFINED ROUGHS
These are some images that inspired me when working on the branding for Portals. I was drawn to how some of these images alluded to other worlds or foreign places. I was also inspired by the unique way some of these designs integrated images into the composition.
